◆ blog

Founder-to-founder GTM.
No fluff.

AllStrategyProductDistribution
featuredStrategy

Discovery Isn't Enough: Why Your Next Marketing Hire Should Be an AI

Most social tools tell you where the conversation is and then stop. The real unlock is everything that happens after.

Marcus W.·Jun 4, 2026·5 min read
intent_score_breakdown.log
r/SaaS "looking for tool"score 9.4
r/Entrepreneur "$800/mo alt"score 7.9
X · @founderlena "realtime"score 8.7
signals: direct_ask ✓ competitor_mention ✓ recency ✓
threshold: ≥ 7.0 → queue reply
Product

A Keyword Match Isn't a Buying Signal: How Intent Scoring Works

A keyword tool tells you a word appeared. It says nothing about whether the person is ready to buy. Here is how intent scoring closes that gap.

Dani K.·May 28, 2026·5 min
Distribution

I Manually Searched Reddit for Leads for a Year. Here's What I Learned.

Your buyers are already asking for what you sell. After a year of finding those threads by hand, here is what actually works and what quietly eats your time.

Marcus W.·May 21, 2026·4 min